Steve Jobs is probably as tired of Greenpeace watching Apple’s (AAPL) eco moves as we’re sick of hearing about Nicole Richie’s pregnancy — as in, a lot. Greenpeace released a report this morning that says Apple’s mobile game changer — the iPhone — contains toxic brominated compounds (which the report says indicates the presence of brominated flame retardants, or BFRs) as well as hazardous polyvinyl chloride (PVCs).
Greenpeace’s report alleges the organization’s test of 18 iPhone components confirmed the presence of brominated compounds in half the samples. That included the iPhone’s antenna, in which “they made up 10 percent of the total weight of the flexible circuit board.” The report notes that Apple said back in May that its new products would be free of BFRs and PVCs by the end of 2008. Well, Apple’s still got some time.
When it comes to the company’s green rating, Greenpeace has been all over Apple. After giving Apple a poor rating for the eco-friendliness of its products, Steve Jobs blogged about the company’s current and future eco steps. After Job’s post, Greenpeace raised Apple’s ranking.
Still, Greenpeace made it clear it still wasn’t happy. And now they’re clearly not satisfied with how the iPhone stacks up. Greenpeace notes that “Nokia (NOK) is totally PVC-free, Motorola (MOT) and Sony Ericsson have already products on the market with BFR-free components.” Check out the video for the full dismantling of the iPhone:
Will this affect whether or not consumers buy the iPhone? My guess is probably not much in the U.S. While eco-products are the latest emerging trend affecting consumer purchasing habits, most design-focused iPhone buyers care far more about the look and usability of the product.
Still, when image is everything, a greener image is always better to have than one that supports toxic chemicals in consumer electronics. We fully support Greenpeace’s eagle eye on Apple, though we’re not sure enough consumers will be swayed to avoid the product as a result of its eco-unfriendliness.