Sprint Launches Original Video Network/Studio


Sprint (NYSE: S) has launched its own network of original mobile video programming, dubbed Sprint Exclusive Entertainment (SEE). The programming will be available free to people with Sprint video-enabled phones and a Power Vision data plan. The programs will be around 2 minutes long, and production partner Intersport will deliver more than 150 programs each week focusing on three areas — sports, music and entertainment news. That’s fairly standard, and follows the idea that people want brief, distracting entertainment from mobile video rather than in-depth political analysis. Anyway… Sprint seems to be following the Amp’d route, bragging that its “studio is equipped with state-of-art technology including satellites, fiber, lighting grids, multiple flat-screen LCDs, several editing suites, top-of-the-line studio cameras and high-powered graphics computers”. However, I’m sure it knows how to bill its customers. (release)



Good news. If they can get past Sprint's G rating / content standards restrictions, they might have a chance to produce something cool – rather than just write a fat check to appeart to be in the game.

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