Round-Up: Led Zeppelin; P&G Mobisodes; Location Based Ads In Singapore

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— Verizon Wireless (NYSE: VZ) has landed an exclusive deal for Led Zeppelin mobile content… That includes ringtones, ringback tones, alert tones, wallpapers, and full-song over-the-air downloads available from November 13. It’s unclear how long the exclusive is for but the wording of the release suggest it isn’t permanent — still, considering the popularity of Led Zeppelin I hopeVerizon made it worth the bands while to hold off selling to most of its fan base for a while. (press release)

Procter & Gamble is launching a mobile/web sitcom of 3-minute episodes, dubbed Crescent Heights. The series “focuses on a recent college graduate, Ashley, who moves to Los Angeles from Wisconsin to start a career in public relations, and her emerging circle of friends and romantic interests. Written, directed and produced by Hollywood veterans, the three-minute episodes are as polished as any television sitcom” reports NYT. P&G isn’t new to advertainment, apparently, having created and sponsored radio soap operas 70 years ago…

— Singaporean telco M1 has teamed up with Singapore Press Holdings to launch a location based advertising service. The service will be available at seven zones covering more than 70 shopping malls when it is launched in November 2007. The messages will be targeted, and the locations will include popular shopping and entertainment destinations such as Great World City, TANGS Orchard, Ngee Ann City, SPH-owned Paragon Shopping Centre, Wheelock Place, Wisma Atria, Plaza Singapura and Cineleisure Orchard. There’s no mention of it being opt-in, but M1 does note that its customers won’t be charged for the advertising messages. (release)

— In Europe and some Middle East and Africa countries Nokia (NYSE: NOK) is promoting its latest handset (the N95 8GB) with an included Spider-Man 3 Movie (ten languages and subtitle combinations), as well as Spidey-flavored ringtones, wallpaper and screensaver — games and additional video clips will be available for download in some countries. (release)

Nissan is the latest car company to launch a mobile marketing campaign. In association with Omnicom’s MangoMobile and its ad agency “In an industry-first, Flash-based “Online2Mobile” ad units streamline the process for acquiring of mobile content by eliminating the need for consumers to enter their mobile carrier, device make and model, or having to click through to a microsite; To begin downloading the Rogue advergame or wallpapers to their mobile handsets, consumers simply enter their mobile number directly into the ad unit and click “submit.” All Nissan Rogue mobile content is offered free to the consumer, less standard carrier messaging and data fees.” release

India is gearing up for mobile TV. “The Telecom Regulatory Authority of India (Trai) is currently working on recommendations to be submitted to the ministry of information and broadcasting on issues related to mobile TV” notes TelecomAsia, with the biggest issue being to simply let private operators offer TV services.

— On Thursday Italy launched an auction for 3 WiMax licenses in the 3.4 to 3.6 GHz spectrum, which will last 15 years. Analysts expect the licenses to generate 100-200 million euros (US$142-284 million) reports ZDNet UK, although it also notes some people’s concerns that the licenses will go to UMTS operators which have no interest in fostering WiMax technology.

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I like the marketing Nissan has been doing for the Rogue – the commercials are amazing, the youtube maze master videos were great (seen here: and now they're incorporating mobile marketing. Sounds like they really know what they're doing over there.

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