Verizon Wireless Begins Asking Permission To Serve Ads; Opt out Or Else…

Looks like it is getting serious, but not without some amount of controversy: Verizon Wireless (NYSE: VZ) has publicly expressed its intentions to start serving ads to its users, and now it has started: Jason Devitt, the founder of still-stealth Skydeck (founder of Vindigo) writes on his blog that he got a notice from VZW about CPNI (CPNI stands for Customer Proprietary Network Information…a user’s complete call records…an overview of CPNI is here), where Verizon wants to share these records with third parties, and they need user’s permission for it. What CPNI doesn’t have is names, numbers, or addresses, but everything else.

But in asking permission, it is asking for opt-out: meaning you’re in by default, unless you want out, a practice carried over from the non-wireless world:

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