Mike Elgan from Computerworld seems to think so. He predicts that within a year, Starbucks will offer free WiFi access in an effort to counter similar offers by competitors like McDonald’s. Wait, did I just compare those two companies? Yeesh.
Anyway, I tend to agree with Mike. In fact, I’d like to offer a transition plan to Starbucks for the next six months. When they run out of iTunes song cards, make up some WiFi cards. Every paying customer gets a WiFi card good for three concurrent days use of free wireless access. This ensures that you don’t have to get hopped up on caffeine each and every day; you can cruise in the next day or the day after to just unwind and connect. Are Mike and I seeing the coffee cup half full here or half empty?