The People Group, which runs the matrimonial portal Shaadi.com, has launched Shaadi Pages – an online directory listing for resources for wedding planning. The company claims to have 10,000 listings related to Astrology, Events, Music & Entertainment, Beauty & Grooming, Fashion & Clothing, Decorations, Food & Beverages, Travel & Tours, Invitation cards, Wedding Planners etc. The listing allows to-be-married couples to search for vendors within their city, locality and pincode. [via release]
Mine appears to be a rather work-shy pincode – I found only one vendor for all categories. The entire city of Patna has none…Shaadi needs to get more vendors registered, it seems. Another search reveals that they’ve listed only 304 vendors for the entire city of Delhi, while there are 64 for New Delhi – there’s no real standardization for listings and some vendors haven’t listed their complete addresses. This appears to be a horizontal expansion for the People Group – from match-making to other aspects related to weddings. In the offline world, vendor selection is usually based on recommendations, so ratings, reviews and recommendations would help.
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