Sapient Interactive, which claims to be the second largest digital ad agency in North America, plans to enter India in 2008. [via Economic Times]
The IT company’s digital advertising arm business specialises in banking, telecom, media, energy and travel and hospitality. Sapient India, a wholly-owned unit of Sapient Corporation, employs 3,400 people, with 100-odd people from the creative space. Sapient India’s Managing Director Sandeep Dhar tells the financial daily that the company plans to add to that number since it’s eying at least a dozen clients in India.
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