Joost and DivX, Sitting in a Tree?

Joost will be available as a plug-in on the open DivX Connected device set to launch next month, DivX co-founder Jerome Vashisht-Rota has told UK gadget site Pocket-lint.

DivX Connected, unlike competitive devices such as the Apple TV, is an open platform, but the company and Joost are nonetheless explicitly “working together,” according to DivX’s Vashisht-Rota. Update: Pocket-lint has updated its story to say a DivX spokesperson clarifies that the company is “talking with Joost” rather than “working together” with Joost. We wrote up Connected after attending a press and blogger preview in August, where the company demoed the use of DivX spinoff Stage6’s video-sharing service on the Connected device. We also recently did a video interview with Joost CEO Mike Volpi in which he talked about how “over the long term” he’d like Joost to be on platforms that connect to the television set.

DivX — which is launching its software onto D-Link media extenders — has no market or mindshare in this space yet, so this tie-up is not necessarily going to have a huge effect. Getting Internet TV into the mainstream living room, however, is a big deal.