Round-Up: O2/Endemol Continue Collaboration; Red Dwarf Mobisodes

Endemol UK is producing a new drama for O2 called “Cell.” The thriller, to be broadcast in 20 two-minute segments, will first premier with the UK mobile operator in December, but Endemol says the two companies will also work on syndicating the series to other mobile operators in the UK and elsewhere, as well as online. Pasa Mustafa, digital content producer at Endemol UK:


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