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@ Mipcom: Broadband Content Bits: Tiscali Neutrality, MTV Forecasts, Digital Natives

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Tiscali: Tiscali and Carphone Warehouse may have aired concern about BBC’s P2P iPlayer “sucking up” bandwidth in August. But maybe you can look for your own clues in the views of Tiscali content strategy MD Jonathan Sykes, given to paidContent:UK today: “Peer-to-peer delivery TV is here, full-stop. TV platforms such as ourselves – and all TV platforms – have to embrace all forms of delivery. But it’s just a question of where the costs and the where economics (lay) … The ISPs and the content providers, they want to make sure that the consumers get the best and a great service, otherwise we all lose. It’s just the market is new and we have to work out the economics of it.” He acknowledged the BBC would be unlikely to pay for access to the network.

MTV: In a panel session – rubbing shoulders with execs from MySpace TV, Comcast (NSDQ: CMCSA), Sony (NYSE: SNE) Pictures Television International and Disney (NYSE: DIS)-ABC – MTV Networks global digital media VP Mika Salmi has his own questions: “We’re going to make half a billion dollars this year in digital revenue – most of it’s advertising.” “I worry (whether) will we have enough content to supply and monetise. On TV, you can show reruns over and over and each one has an ad … online, you’ll watch it only once.” … “I believe in advertising, but you look down the road and, from making half a billion this year to $10 billion – how’s that going to happen?

Digital natives: A warning from Capgemini’s media and telcom lab head Jerome Buvet, in a research presentation defining the young “digital natives” – UK consumer time spent on media, telecoms and entertainment may have grown from around 20 hours per week in 1970 to around 60 hours in 2006, but consumer spend is falling and providers are failing to increase revenue at the same rate, creating a “monetisation gap“. Text-based communications (IM, SMS, email) is particularly “under-monetised”. Buvet’s other research on youth digital media behaviour are fascinating but, in this case, pictures tell a thousand words, so I’ve put the slide photos on Flickr.