AIM listed Bollywood producer Eros International has signed a deal to provide over 200 movies and 600 music videos from its catalog to Joost, reports Business of Cinema. Joost had earlier inked a deal for content with Saavn, a content based community run by distributor BODVOD. As per Yvette Alberdingk Thijm, EVP (Content Strategy and Acquisition) for Joost, the Eros content will be available for free.
I installed Joost with the objective of searching for some Bollywood content, but couldn’t find any. Joost itself looks spiffy with excellent video quality; but quality has its own price – bandwidth. I tried watching the Onion News Network, but my 256kbps MTNL connection (yes, it’s working now) is clearly insufficient.