Dudes, It’s AAPL, Not APPL!

aapl_125I have a major pet peeve with people who constantly refer to Apple’s stock as “APPL” instead of its true stock ticker, “AAPL”. While it just might make more sense for it to be APPL, the truth is that it’s not. So when I see news media, stock promoters and others talk about whether Apple’s stock is too high, too low, or just right (to use Goldilocks terms…), and then follow it up with (NASDAQ: APPL), it drives me a little nutty. My feeling is that if you’re willing to spend over $160 a share on a stock, likely investing thousands of dollars, you should do a little research, and that starts with getting the stock ticker right.

And in case you think I’m reacting to isolated incidents, let me assure you I’m not.

For example:

Fox News: October 4
“…the Commonwealth Bank, has used the latest version of Apple’s (APPL) music player…”

CNN/Dow Jones: October 4
“…Paid downloads of Fox series also are available on Apple Inc.’s (APPL) iTunes…

CNBC: October 2
“I’ve made some serious fast money on some trades but haven’t pulled the trigger on some others. For example: Research In Motion (RIMM), NVIDIA (NVDA), EMC Corp (EMC), Blue Nile (NILE), & Apple (APPL)…”

Barrons: October 1
“That’s less lofty an earnings multiple than a pop star like Apple (APPL) boasts…”

Investors Business Daily: September 28
“Apple (APPL) issued a software update for its iPhones…”

It’s practically an epidemic. Google reports the error as having occurred hundreds of times, even if you include the word NASDAQ. For a company worth nearly $150 billion at the end of market close today, it’s surprising to me that this kind of mistake continues to be made on a daily basis in otherwise outstanding business publications. Can you imagine if they started stating Microsoft’s ticker symbol as MFST or Google as GOG? Give Apple the respect it deserves, and get it right. It’s AAPL.

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