UK-based news service ITN will expand its online offerings through a new partnership with interactive television platform Joost. As per the agreement, ITN will give Joost quick news, sports, business and weather bulletins. ITN will also create Movie Buff, a new online-only show with feature film news, reviews and interviews, as well as two sports-related shows.
Joost just opened itself up to the public this past week (Liz even did a video interview with Joost CEO Mike Volpi), so this deal makes sense. Look for a flurry of content deals from Joost in the coming weeks.