Boston-based social shopping site Stylefeeder has raised $1 million from Highland Capital Partners and Schooner Capital, reports VentureBeat. The company’s site also indicates that RSS Investors, the RSS-focused VC fund, is an investor (suggesting, perhaps, that their focus isn’t quite as narrow as initially planned). StyleFeeder works like other algorithm-based discovery services, recommending items based on past history and the preferences of users with similar tastes. LA-based ThisNext is a key competitor, as is Kaboodle, purchase by Hearst in August.
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