Sum Of Yahoo’s Parts Worth More Than The Whole: Analyst


Shares of Yahoo (NSDQ: YHOO) are jumping today, following a much talked-about report from Sanford Bernstein analyst Jeffrey Lindsay, arguing that the combined value of Yahoo’s various divisions are worth more than its current market value. He breaks the company down into three businesses, display advertising, search and subscriptions, assigning each a value based on the market value of comparable firms:

Display: Based on the buyout multiples at Acquantive, DoubleClick and Right Media, this division could be worth around $25 billion as a standalone entity.

Search: Pegged at $15.5 billion, based on multiples at Google (NSDQ: GOOG) and

Subscription: $1.3 billion, based on multiples at, Real Networks and Earthlink (NSDQ: ELNK).

Adding it all together gets you $42.3 billion, which, when added to Yahoo’s cash position and stakes in Yahoo Japan and Alibaba, comes to $54.3 billion ($38/share), far above the company’s current $37 billion market cap ($28/share). Thus, the report argues, if Yahoo management — or, perhaps, a private equity firm — were willing to take the bold step of breaking the company apart, it could immediately unlock significant shareholder value. Ignoring the question of whether the company could feasibly be broken up this way, it’s not clear why the market couldn’t value Yahoo like this under its existing structure.

The report also details another scenario that could result in an even higher value, but it’s much less radical, so it hasn’t been getting as much attention. Basically, he runs the numbers on the trendy idea that Yahoo should outsource its search business to Google, resulting in better monetization of its traffic and an opportunity to reduce headcount. Under this scenario, the company would see a 16 percent jump in revenue and a 16 percent drop in operating expenses, leading to a major spike in profits, as soon as 2008. If management were willing to swallow its pride and take this measure, argues Lindsay, the company’s stock would be worth $45 per share.

Ultimately, Lindsay doesn’t see either of these scenarios playing out. Instead, management is unlikely to do anything drastic, despite its “no sacred cows” promise. For that reason, the report is basically a negative one, describing Yahoo as a company full of locked-up value that’s likely to remain locked up.


Mark Coker

The problem with this type of analysis from Wall Street analysts is that often, "unlocking value" is rarely the best strategy for maximizing value over the long term. This type of short-sighted financial engineering scheme leads to massive fees and profits for parasitic investment bankers and lawyers and some short term gains for shareholders, but often leads the surviving companies saddled with debt and less able to compete effectively.


Nice thought but the valuations are simply not realistic. The second idea basically concedes this: if Yahoo could make such a big improvement by outsourcing it's searching to a competitor how could it really be worth so much. The idea really just shows how badly YHOO is losing out to competition from Google. And have you ever used YHOO dating and compared it to other sites? What a mess! The recent class action law suit where Yahoo wound up making payments because it's employees faked dating contacts in order to try to keep people subscribed gives you an idea how well that is doing.

The market is forward looking, while the report referenced is based on past valuations and fails to consider the direction these "businesses" are headed.


Don't really see this happening. How can you break up the Display and Search into 2 separate entities? Also, would Yahoo! ever come to a deal with Google over outsourcing its Searches? Amazingly, I was able to find an article on this from the blog NewsVisual . They examined the corporate ties between Yahoo! and Google and found that they have strong ties through Intel, Cisco, and Standford University. They concluded that if such a deal were to occur, these would be the starting points of the negotiations. They also had a really neat interactive map of their ties as well. Cool article…..

Comments are closed.