Belgian operator Mobistar has said it ahs more than half a million customers for its TempoMusic services, which offers free text messages and music along with top-up cards…for example, if prepaid users top up with at least 10 euros a month they get 300 free SMS and 10 free sessions on the TempoMusicStation via a shortcode. Mobistar has 3.2 million customers, so 500,000 using the music service is a good percentage. TempoMusic is run in partnership with Universal Music, and after 20 months is the most successful product of Mobistar’s prepaid offering. It’s so successful the telco is extending the deal to its postpaid customers: “The TempoMusicMonthly subscription costing 20 euro per month includes 500 text messages and 30 minutes of call credit.” TempoMusic also offers its customers other music-related goods, such as contests, meet and greets with artists, podcasts, and film and concert tickets. (release)
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