MySpace, O2 Hook Up; Service To Go Live In November, Will be Free Through 2007

MySpace has its first European mobile deal beyond Vodafone (NYSE: VOD): a “partnership” with O2 being announced tonight. The mobile service is slated to launch in early November; to speed adoption, O2 users with data-enabled handsets — more than 80 percent of its customers — will have free use through 2007. O2 says, in an internal survey, its customers listed access to their social nets as the number one content priority after search. When the free data period ends, those who want to keep on using MySpace through O2 can choose from one of two plans: one for £7.50 a month (about $15) for unlimited browsing through a handset and one for £30 (about $61) for unlimited use through PC or as cell modem. Vodafone had the jump on MySpace Mobile with exclusives in the UK, France, Germany, Spain and Italy.

Late last month, Fox Interactive Media (NYSE: NWS) launched an ad-supported mobile edition of MySpace. But, for now, it’s limited to domestic U.S. so isn’t an option in the UK.

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