MoComment: Google Should Follow Apple, Not Disney

What is Google (NSDQ: GOOG) thinking? I’m not being facetious, I really want to know… The company has a lot of mobile services available, and there are quite a few indications that it’s working on its own handset. Add to that its expressed interest in bidding for spectrum in the upcoming FCC auction, and the sum of the components pretty much comes to MVNO. Maybe two years ago that seemed like a good idea, but the untimely demise of three major content-focussed MVNOs in the past year has to be giving Google second thoughts. However, there is another business model coming to the fore, pioneered by Apple (NSDQ: AAPL).

Virtual MVNO: Quite a few commentators have referred to the iPhone as an MVNO, for example this commentary from Analysis analyst Avi Greengart at RCRNews: “Like an MVNO, Apple doesn

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