Blog Post

FTC Okays $300 Million Yahoo-BlueLithium Merger

The Federal Trade Commission has ruled that Yahoo’s (NSDQ: YHOO) $300 million acquisition of online ad network BlueLithium does not violate antitrust regulations and can now go through, according to Reuters. San Jose, CA-based BlueLithium will bring a few additional services to Yahoo, on top of those that the internet portal also gained from its $680 million purchase of Right Media and its own ad targeting program SmartAds — behavioral targeting tied to users’ interests; remarketing ads to users who have previously interacted with an ad or web page; custom segmentation; and spot buying.