Online Marketer AzoogleAds Acquires Bazaar Advertising; Looking For SEM Expertise

Performance-based marketer AzoogleAds has bought lead generator Bazaar Advertising, ClickZ reports. Financial terms were not disclosed. The purchase is designed to expand the New York-based AzoogleAds’ practices beyond its affiliate networking business by including search engine management, which is one of Bazaar Advertising’s specialties. San Francisco-based Bazaar has about 20 employees.