Online Lead Generator Reply.com Raises $4.5 Million In Third Round

San Ramon, CA-based Reply.com, which offers a directory of consumer information while helping businesses generate customer leads, has received $4.5 million in a third round of financing from ATEL Ventures. This brings the company’s total amount raised to $27.5 million, as it took in $6 million and $17 million in the previous two rounds. The company says the funding will help fuel a rapid expansion of its business. Release.

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