Mobile content may be a long way off from making healthy profits and revenues, but all the big players — from operators and consumer electronics giants, to content companies and advertisers — still want a part of the game for the future. What does that future hold? One person with some definite, but well-informed, opinions is Graeme Ferguson. Since last June, he has been the managing director of global content for Picsel, which sells solutions to operators, content providers and handset makers working in the area of mobile content. But Ferguson may still be best known for his past role at Vodafone (NYSE: VOD), where he was the global head of content development and led the team that launched Vodafone’s content portal Live as well as negotiating the content deals for the service. He has sat on the other side of the bargaining table as well, with positions at a number of media companies including NBC, CNBC and Dow Jones (NYSE: DJ). And he has also had a stint at the smaller end of the content wedge, starting up his own mobile content company, Worldzap. In an in-depth interview with paidContent:UK, Ferguson gives his outspoken views on the challenges and opportunities facing the mobile content market today. More in extended entry…
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