As the preview of the Fox Business Network website makes clear, the News Corp. (NYSE: NWS) cable net will take aim at CNBC and Bloomberg with the same patriotic, populist bravado that its general cable news channel has used against CNN and MSNBC. The cable channel goes live on October 15, and the website was up two weeks in advance to start the long introduction. The site offers a visual summary of how Fox Business will be positioned: along with a photo showing the intersection of Wall St. and Main St., there is a triptych of videos that outlines its values even more overtly: “Money. Success. Happiness.” The site is otherwise rounded out with a blog that features informal, personal bios of the anchors and reporters.
— Reuters: Media execs are not only in the dark about FBN’s programming, the channel’s advertising partners have yet to be revealed as well. Apart from that, with News Corp.’s purchase of Dow Jones (NYSE: DJ) expected to close in about two months, it will share access of DJ assets like the WSJ and Marketwatch with rival financial channel CNBC, which has an agreement with DJ through 2012. As we previously noted, the channel will start in 30 million homes. It has carriage deals with Time Warner (NYSE: TWX) Cable, Comcast (NSDQ: CMCSA) and Charter Communications (NSDQ: CHTR).
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