Blog Post

Ad Industry Roundup: Google; Nielsen; Panache/Break.com; Adget

Google Removes Ads From Social Net Orkut: After complaints from a Brazilian online advocacy group, Google (NSDQ: GOOG) has taken down ads on its social net Orkut. Orkut, which was created about three years ago by a Google employee named Orkut Buyukkokten (according to an older posting on SearchEngineWatch), had recently begun running ads in what Google called a limited online marketing test. The program was ended when SaferNet complained that some Orkut users’ pages featured child pornography and other questionable content. Google said it was complying with Brazilian officials, but wasn’t sure when it would start running ads on the site again.

Traditional Ads More Credible Than Web: Survey: While online advertising is still growing faster than traditional ads, the latter still has more of the public’s trust, according to a biannual survey by Nielsen. Ads in newspapers rank second worldwide among all media categories, at 63 percent overall, while TV, magazines and radio each ranked above 50 percent. The survey ranked search and banner ads at 38 percent and 34 percent, respectively. Still, use of the web for consumer opinions posted online (61 percent) and branded websites (60 percent), beat other media forms individually, except for newspapers and the number one most credible marketing form — word of mouth (78 percent). Least trusted: Text ads on mobile phones (18 percent). The survey was conducted among 26,486 internet users in 47 markets from Europe, Asia Pacific, the Americas and the Middle East.

Panache Partners With Break.com On Video Ads: Online video advertising provider Panache and male-focused humor site Break.com are developing in-video contextual ads aimed at Break.com’s 21-35 year-old viewers. Much of Break.com’s video’s are user-generated. The company hopes that by offering specific targeting, it will help attract more ad dollars to the site.

Adget Offers Local Interactive Ads To Newspapers: NewspaperDirect, a Canadian company that markets a “digital kiosk” for that distributes newspapers online, has begun marketing a new tool to local papers called Adget. The application is an interactive ad that lets newspaper website readers directly communicate with an advertiser without having to navigate to a separate webpage. Some of the things users can do via Adget include making an restaurant reservation and ordering products and services.