Blog Post Drops Pay Wall For Casual Readers; Subs Remain For Others

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Change is coming in’s business model. The site will on Monday announce it will allow consumers to read articles or data up to 30 times a month for free, from mid-October. currently charges £98.99 a year ($110 in the US) or £8.25 a month ($9.20 to the US) for access to full material, teasing with access to many full or partial stories. It had only been a matter of time before the Financial Times follows The New York Times (NYSE: NYT), which this month closed its TimesSelect premium product, and the Wall Street Journal, from which new owner Rupert Murdoch appears ready to drop the pay wall; the own article on the topic frames its decision in that context. has 101,000 paid online subscribers.

With this model, is not going the whole hog. The aim is to open up content to be consumed and linked to by more casual readers while retaining the subscription wall for heavy users. Quoted on itself, the site’s publisher Ien Cheng: