MagicBricks Launches GPRS App For Real Estate Search Via Mobile

Times Group’s real estate portal MagicBricks.com has launched a GPRS based mobile application to allow users to search for real estate listings on the move. Users can also contact sellers by sms or phone via the application, which stores the history of contacts made. I downloaded the application and the search seems to be working fine (didn’t try calling anyone, though). MagicBricks also has an SMS service which allows users to message sellers. I don’t think the GPRS app will be used much, though…how many GPRS users are there anyway? In fact, one industry player recently told me that GPRS usage dropped in August when one operator fixed a hack that allowed users to use GPRS for free. Also note that Airtel doesn’t allow the usage of applications with their pay-per-use NOP plan.

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