As we mentioned last night, Google (NSDQ: GOOG) will testify later today (starts 2 PM EST) before the Senate Judiciary Committee on Capitol Hill about its acquisition of DoubleClick. So will Microsoft (NSDQ: MSFT), opposing it.
Google has posted its prepared testimony (PDF link), to be delivered by David Drummond, its SVP for Corporate Development and Chief Legal Officer. In it, it argues about the relevancy of its ad technologies and how that helps the consumer: “Advertising is information, and relevant advertising is information that is useful to consumers…we strive to deliver the ads that are the most relevant to our users, not just the ones that generate the most revenue for us.”
And then, the argument that Google and DoubleClick are not in competition: “DoubleClick does not buy ads, sell ads, or buy or sell ad space. All it does is provide the technology to enable advertisers and publishers to deliver ads once they have come to terms, and provide advertisers and publishers statistics relating to the ads.” The the argument that we also mentioned earlier: “DoubleClick is to Google what FedEx or UPS is to Amazon.com (NSDQ: AMZN). Our current business involves primarily the selling of text-based ads
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