Alltel Launches Game League

This week Alltel (NYSE: AT) has launched the Axcess Game League from Alltel Wireless, a community gaming league that lets people play in tournaments, post high scores and check their status. Tournaments include weekly, monthly and all-time high score competitions, with the monthly tournaments beginning each week and the top 60 percent of competitors advancing to the next round. Winners get virtual medals and trophies… The tournament application is free, but each game costs $2.49 a month — the initial games are dominoes, sudoku, checkers, reversi and chess. There’s an idea that tournaments and other community features are the best way to get people to play mobile games, and to keep playing them. It sounds reasonable to me, although I haven’t seen any research into it. However, it would be so simple to set up I don’t know why it isn’t more common.

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