Apple Store Gets A Facelift

Apple StoreApple launched a revamped online store on Wednesday, giving it a refreshed look and just the polish it deserves. Product categorization is greatly improved, making it much easier to visually make connections between products and accessories. More emphasis is being put on new and top selling products (taking a cue from Amazon perhaps?), and alot of the tabs and buttons got really big. Navigation has also greatly improved, with an obvious breadcrumb trail at the top of each page.

But overall the store just looks and feels rock solid. It’s big, beautiful and welcoming. I’ve always had issues with the organization (or seemingly lack thereof) and aesthetic of the online store in the past, and have cited it as the weakest part of the Apple online experience. It’s nice to finally see Apple rectify that and make a place where I want to shop even more.


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