DEMO Roundup: Day 1


The DEMO Conference kicked off in earnest today, and as expected, there’s a lot of news in the online video space.

Proxure unveiled Filmaroo, a video-sharing site aimed at families. It wants to make sending a video of the new baby (or whatever else you want Grandma to see) simple and secure by letting people upload video of any length (which requires a download application). It delivers DVD-quality video through a P2P system to people you share it with via email. Proxure developed products before and have been at least a little successful in selling them off, such as when it sold MyTV ToGo to Roxio.

Matchmine, which just received $10 million from the Kraft Group, fully launched its content recommendation service. It works through a downloadable “MatchKey” that remembers your personal preferences (but keeps you anonymous) for stuff like movies, music, online video and blogs, and makes recommendations when you visit web sites that are matchmine Certified Partners. While I haven’t tried this service specifically, I’m usually wary of automatic, ratings-based recommendation services. They fail to capture the subtle nuances that come from human recommendations.

I’m still not 100 percent convinced about Scenecaster. The service is trying to bring 3D virtual environments to the masses by letting you create and share 3D “scenes” on the web. It’s not a virtual world, as its FAQ is quick to point out. You create a virtual area, and customize it in either a realistic or fantastical way. For example, you could recreate your room and share it with people. You can fill your scene with virtual artwork and furniture (which you can purchase real world versions of) or download a 3D object from Google’s (GOOG) object library. I’m just not as excited about seeing virtual representations of other people’s stuff.

I wanted to write about Graspr yesterday, but the site wasn’t going live until today. And as of this writing it still isn’t live. But news waits for no one. Graspr’s a social networking site for the instructional set, featuring user-generated “how-to” video content. The site will feature an online video editor, so teachers can create content with drag-and-drop ease. The site currently hosts over 10,000 videos from 1,100 producers, across 15 categories and 250 sub-categories.

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