NY-based Firebrand has announced has announced the launch of a new online commercial distribution service with investments from Microsoft (NSDQ: MSFT), Peacock Equity Fund (GE and NBCU) and ION Television. The company is promising to program commercials “the way MTV used to program music videos”. The service, which will launch in October, will distribute spots through its own website, on mobile, usanetwork.com, adweek.com as well as the ION TV network. In addition to the distribution of ads, the company will provide a platform for purchasing products from sponsor companies. The company’s model seems to resemble Honeyshed, also launching in October, which describes itself as QVC meets MTV. Investment terms were undisclosed. Release. Video demo.
VP of Research Jon Collins speaks with the brilliant Saahil Panikar about digital transformation in the COVID climate, and how to apply…Read More
The fundamental underpinning of an organization is its transactions. It must do them well, with integrity and performance. Not only has transaction…Read More
The business world is in a constant state of change. It’s moving faster than ever with more elaborate legal and compliance requirements…Read More
The world has changed. Almost overnight, the COVID-19 pandemic forced millions of workers worldwide out of their offices and into their dining…Read More
This report examines the current state of digital governance, risk, and compliance within enterprise companies—an area that has recently seen dramatic shifts…Read More
GigaOm analyst Stowe Boyd joins us to discuss his new report on the Key Criteria for Evaluating Collaborative Whiteboards. GigaOm analyst Stowe…Read More