Behavioral Advertiser NebuAd Hits $30 Million in Funding


NebuAd, a Redwood, CA-based behavioral advertising firm, has announced a new round of investments from Sierra Ventures and Menlo Ventures, bringing its total amount raised to $30 million. The company previously raised just over $11 million in two parts, starting in November of last year, which suggests that this round came to around $19 million. In addition to relationships with publishers and advertisers, the company has partnered with ISPs to gain more direct insight into user behavior online. Release.

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