Mobile social network Crush or Flush has launched on AT&T (NYSE: T), getting on to the Entertainment section of MEdia Net. The service is available on the mobile web, but gets an obvious boost by going on the portal — Crush or Flush is already on Alltel (NYSE: AT), Cricket, Virgin and boost. The AT&T service is free, whereas other carriers charge, such as Boost on $0.69 per day. Icebreaker — which runs the service — has released some stats from the 300,000 users the company has picked up since it launched in January:
— 98 percent of Crush or Flush members access the site on their phone instead of online, which isn’t really surprising since the online experience has a little picture of the phone so it’s basically the same thing.
— Members typically use the service an average of 1.5 hours per week, logging in several times per week.
— 59 percent of the users are male, with a corresponding 41 percent being female.
— There are 11,878 unique member generated tags, with each member allowed to have up to eight.
— The most popular time to use the site is 5-12 in the evenings, and all day Thursday. I guess that’s when people are thinking about the odds of hooking up for the weekend.
— Members with the highest crush percentage in order: Virginia, Texas, New York, Nevada, Michigan, North Carolina, Pennsylvania, Indiana, Florida, and California.
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