Sling Scores a Touchdown with NFL/DirectTV

Updated: Sling Media, the early leaders in place-shifting technology have scored a touchdown – they are working with DirecTV on a new offering called SuperCast.

As part of this deal, viewers can get online streams of NFL games every Sunday. The deal has been rumored for a while, but it has been confirmed by a company spokesperson. I couldn’t get the details last night since it was very late, but we spoke to the company and here is the lowdown.

First of all you don’t need a Sling Player to get this video package and you don’t need the Sling software. The video steams are accessed with the Microsoft Internet Explorer browser. If you are a DirecTV/NFL Sunday (HD) package customer, then you get access to the games the web for free as part of your package.

Sling Media is providing a hosted service to DirecTV and is managing the web-operation, including authentication and also decides which streams are available to you based on where you live. The videos are being streamed off DirecTV’s servers, not Sling’s servers. Sling also built the browser-based front end for DirecTV. The service only works with IE browser, which is kinda lame. This is a new business foray for Sling, which till now has been purely a hardware vendor.

The company is looking to expand this business. John Malone, who now owns DirecTV is also an investor in Sling, as is Charlie Ergen, the maverick behind Echostar (DISH), and have been the biggest supporters of Sling. National Hockey League has also partnered with Sling for its clip-and-sling service.