PR 2.0: PodShow on TiVo

News is swirling that PodShow will announce a deal next week that makes its content available to TiVo‘s 10 to 12 million users (Checking on actual stats as pointed out by the watchful eyes of our readers. ed.). According to TechCrunch, the announcement was supposed to happen the day before the Podcast and New Media Expo, along with PodShow announcing a new round of funding.

PodShow isn’t exactly keeping secrets. There’s a TiVoCast page live on PodShow’s site (screencap below). Paul Colligan says he posted the story two days ago (and he heard it through a PodShow GeekBrief podcast). And there’s a link to the TiVoCast page on the TiVo Lovers Blog timestamped September 13.

And whether he’s being cheeky, or just spinning the story, PodShow co-founder Adam Curry’s blog blog has the following entry posted today:

Press releases? We don’t need no stinkin’ press releases, that shit never gets you mentioned on TechCrunch ;)

PodShow has not yet replied to a request for comment.

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