Dentsu India and Connecturf are setting up a joint venture called Clickstreamers, to provide Dentsu India’s clients with interactive and digital media services including media buying, content development, ad-serving, campaign management, SEO and SEM, Mobile Marketing etc. Dentsu has a 51 percent stake in the venture, while Connecturf has 49 percent. The company will report to Takashi Koyanagi, head of Dentsu Digital, and will launch commercial operations next month. (via release) So a coming-back-to-life of sorts for Connecturf? They’ve had a rather heavy top management churn over past year or so. From the release Dentsu appears to be contributing clients (and “knowledge”) to this venture, while Connecturf appears to be doing the interactive agency work.
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