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BSNL Blames Content Partners For IPTV Delay

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Content providers Zee and ESPN-STAR Sports (ESS) are yet to confirm IPTV packages to BSNL, and Sony (NYSE: SNE) has only just done so reports the Financial Express. This delay in confirming content for IPTV is what is holding IPTV back. Without all the content packages ready, BSNL is not going to publicise the service. The service is going to be launched October 1 onwards in Kolkata, with 80 channels, and BSNL claims that around 3500 people have already registered for it.

I think these delays will cost IPTV dearly, since they’re racing against DTH and CAS systems for locking in users in India. The cost of subscribing to CAS or DTH is more than Rs. 3000 per TV set, and I think that’s going to deter consumers from switching, even if IPTV is a superior technology. With the likes of DishTV and Tata Sky advertising aggressively, and CAS deadlines slipping away, IPTV is fighting a losing battle.

4 Responses to “BSNL Blames Content Partners For IPTV Delay”

  1. Asokananda Sen

    IPTV must come with more packages specially ZEE and ESPN,NDTV etc immediately to attract customers.Further BSNL should confirm viewing without scambling of pictures. IPTV has best technology available in the market and it is cheap. Secondly BSNL should provide SEB with HDMI facility.

  2. i think it will take sometime before India will welcome iptv completely. as the article aptly puts, when dish tv and tat sky are marketing their product aggressively, and following it up with good services at affordable rates , iptv will take some time to get entrenched in our market.

    things can change if iptv (even if it is superior in technology) is given out at a much more competitive price in the Indian market