– UK carrier O2 has signed up Player X as its aggregator for its mobile games portal. “Player X will work with more than 20 established mobile games publishers on deployment and porting to publication on O2’s mobile games portal” reports NMA.
— Researchers at Princeton University claim that sending out SMS reminders to young voters can increase voter turnout by 4 percent, reports CNet. The result may be an increase in the use of the service by campaigners since the study pegged the added cost per vote at $1.56, compared to about $30 for door-to-door canvassing. However, following up on the messages found that while 59 percent said the messages were helpful, almost a quarter said the messages were annoying.
— Two US senators are pushing for a cellphone bill of rights, a move which is unsurprisingly opposed by the mobile industry which argues that the government should not be considering new laws when complaints to the FCC are falling, reports RCR News. The retort is that people don’t only complain to the FCC. At issue are hidden charges, which mean people normally pay a bill significantly higher than that advertised by the carriers.
— Silicon.com has an article noting that an increasing number of calls to service centers are from mobile phones, and an increasing number of outbound calls are to mobile phones. It’s suggested that using SMS as a contact medium could save a lot of money.
— GoFresh will launch advertising on its off-deck community itsmy.com which will offer advertisers highly targeted ads in formats like banners, click-to-call, in-game advertising, WAP-site branding, Mobile TV and personalized content downloads. It touts the ability to grab one user exclusive per day from $0.60 per user per day, where they don’t recieve advertising from anyone else — except outside the social network, obviously. (release)
— Gameloft (EPA: GFT) has announced it has sold over 100 million games worldwide, notes the Escapist.
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