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Broadband Content Bits: Shiny Vids Ads, Radiohead Downloads, WeDigTV

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Shiny Ads: So that’s what the .tv domains were for? UK blog publishing house Shiny Media is to begin a range of web video channels with pre-roll video advertising. Shiny’s blogs have long used YouTube for embedded web video, notably for girl gadget blog Shiny Shiny’s product reviews. But now TechDigest.tv, ShinyShiny.tv, CatwalkQueen.tv and Shoewawa.com will use the pre-roll ad features of Roo’s player for channels offering news, reviews, interviews and so on, NMA reports . Each of Shiny’s 40 blogs will get the player later and ad inventory will be sold by ad agency Unanimis.

Radiohead: Nevermind The Beatles, one of the other great hold-outs to legal digital downloading, Radiohead, has relaxed its opposition and is now offering albums for sale online. The band’s former label EMI is offering tracks from its high-quality, DRM-less MP3 roster, but not via the iTunes Plus store it helped Apple (NSDQ: AAPL) pioneer – it’s an exclusive deal with Hackney-based web retailer 7digital, PC Advisor reports. And the arrangement respects the band’s wishes that individual tracks cannot be cherrypicked to be downloaded from albums – only complete albums (£6.99) and previously released singles (£1.79) can be bought from 7digital’s store, as well as album tracks that have previously appeared on other compilations.

WeDigTV: Noel Edmonds-hosted Channel 4 quiz show Deal Or No Deal is to get an interactive treatment on the web. Producer Endemol signed a deal with WeDigTV, a site offering interactive versions of classic quiz shows including Countdown, Catch Phrase, Blockbuster (NYSE: BBI)s and Family Fortunes. Endemol will shoot special footage for WeDigTV, where viewers will be able to participate in the quiz. (Via mad.co.uk).