# Goldman Sachs Communacopia: Rupert Murdoch, CEO, News Corp.: His Mind On WSJ.com

News Corporation (NYSE: NWS) CEO Rupert Murdoch is clearly brimming with confidence, following his company’s successful run at Dow Jones (NYSE: DJ). During his interview at the Communacopia conference, he predicted a boom in demand for financial media, driven by a global population that’s moving out of poverty, and naturally he sees Dow Jones in a good position to exploit this. He’s just as excited about the rest of the company’s businesses. Even in newspapers, Murdoch is pleased, because their assets aren’t particularly reliant on classified ads.

–Murdoch gave his strongest statements to date the WSJ.com will go free following the purchase. He says they haven’t made up their mind completely, but that the company doesn’t feel it would hurt subscription revenues and that any lost revenue would be more than made up from increased readership and search engine traffic. “Will you lose $50 million to$100 million in revenue? I don’t think so…If the site is good, you’ll get much more.”