Goldman Sachs Communacopia: Robert Iger, CEO, Disney: 200 Million Disney.com Video Streams In August

Disney (NYSE: DIS) CEO Robert Iger sees his company as a blockbuster factory, churning out hits across a variety of “creative engines”, which include the company’s television properties, movie studios and theme parks. At the Communacopia conference, Iger made the case that his company is unique among media conglomerates in being able to take a hit from one engine and then extend its life through the company’s other outlets. The diversification of the business also allows it to weather economic softness, as it is not overly reliant on advertising (23 percent of revenue).

Disney.com: Performing well since relaunch earlier this year, as August was best month ever for the site. Over 200 million video streams started during the month. Site seen as a platform for the long tail of Disney content, like the vast archive of cartoon footage that the company has, but hasn’t easily apped in the past. Also expected to be used for pay-per-view video content. While advertising revenue is up on the site, the company will be selective about letting advertisers on, as the site is largely a promotional vehicle for the rest of the company.

ESPN: Continuing to grow the business at double digits and invest heavily in new media. A new ‘widget center’ is forthcoming, which will allow ESPN content to be repurposed onto other sites.

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