Tony Faure, the CEO of NineMSN (the Australian JV between Microsoft and Channel 9) has predicted that “snackable” mobile content would quickly develop into a significant growth generator within a year. The company recently launched an ad-supported mobile content service dubbed Mobilise. “He said packaged goods and other advertisers whose brands had a personal connection with consumers would take to mobile more quickly than they took to the internet…”Our mobile division would be profitable now,” Mr Faure said. “Mobile advertising, I think, is just going to be one of those things that just (takes off) one day (within) a year or two” reports Australian IT.
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