Round-Up: Bebo Vs Google; Govt’s Convergence Think-Tank, Emap Women’s Portal


Bebo: The social network proudly sent out a note pointing out it is the most popular site in the UK. According to comScore, the social networking site has had more page views (8.602 billion) than all of Google’s sites have had (8.463 billion) in August (the lead is bigger in Ireland – Bebo’s 571 million page views against Google’s 227 million). But it’s worth pointing out that Google is still the leader on the important unique users metric, clocking 28.15 million against Bebo’s 10.65 million in July, also according to comScore. Still, the figures will be heartening to Yahoo, which has just inked an deal with Bebo to manage its display and video advertising for the UK and Ireland.

Ofcom: The media regulator’s recent decision to review the broadcasting sector to accommodate internet and mobile popularity (see our report) now has more teeth. Speaking at the Royal Television Society convention in Cambridge last night, culture secretary James Purnell said he plans to create a “convergence think-tank comprising experts from both inside and outside government” to help formulate the media policy. Purnell said that he wants to work with the secretary for business, John Hutton, to explore what role new media is having in content consumption. This will commence with a series of public debates at the start of 2008. In all, it was a very blue-sky speech that didn’t really land on any conclusions about the future of converged media policy– more regulation of the internet, as TV is regulated, would probably be one of the more alarming consequences for some dot-coms. (link to speech).

Emap: A catch-up from this week – the publisher plans to launch a new women’s web portal comprising content from its Grazia, Heat, Closer and First women’s glossies in what Media Week says will be the outfit’s “flagship website”. Emap in August announced it would create a fashion portal using articles from fashion industry weekly Drapers, designers magazine Pop, kids clothes exhibition Premier Kids, the Pure Women show and the catwalk news source as part of a new strategy to aggregate content from related titles. This project is being led by Andrew Robb, who joined in August as digital director for lifestyle titles in the consumer division.

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