Will blogs and personalities translate well onto TV? That’s the big question, and some efforts to experiment in that direction:
— Gossip and celebrity blogs on TV: TMZ’s on TV and Perez Hilton’s now on VH1 series What Perez Sez. Will they work? “It’s almost inevitable that in their continued quest for new-media success, more broadcast and cable networks will attempt to snap up bloggers and Web properties, from entertainment to politics to finance, and turn them into TV shows…It’s also important for the online properties to remain the centerpiece, Hauslaib said. Neglect them or change them too much, and fickle audiences will find another place for their Brangelina photos.”
— MTV-Yahoo: Yahoo Music will distribute “Nissan Live Sets,” an original online music performance series it produces, through MTV’s high definition channel MHD…MHD will air a new 30-minute episode each month for the next nine months.
{"source":"https:\/\/gigaom.com\/2007\/09\/13\/419-web-on-tv-will-it-or-wont-it\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_da8aa33466377feaf518db2763cd7798","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}