Rumors of an acquisition by Reliance ADA Group haven’t subsided yet (some discussion on the topic here), and Bangalore based online movie rental co SeventyMM has announced that they’re considering a valuation enhancing move: the introduction of movie downloads. The company intends to also expand to four other cities and is targeting break-even in 12-18 months. More here, at Business Standard.
The story doesn’t mention whether they’re planning to target India or international markets with movie downloads. One interesting aspect is that a lot of the content is likely to be be common among existing players because not many deals are exclusive (are exclusive deals worth the cost anyway?). Currently, Rajshri Media, Reliance ADA Group owned BigFlicks and Indyaondemand offer legal movie downloads. There are “other” alternatives, of course.