It’s no mystery why the online video space attracts fresh investments on a seemingly daily basis. Comscore is out with its analysis of the online video market for July, and it finds that 75 percent of all internet users are now watching video online (up from 71 percent in March) and that time spent watching video is up to 181 minutes per month (145 minutes in March). In terms of market share, it isn’t even close, with Google (NSDQ: GOOG) (predominantly YouTube) garnering 27 percent of all video views; Yahoo (NSDQ: YHOO) comes in at second with 4.3 percent. Veoh still barely moves the needle at 0.6 percent.
When measured by unique video viewers, things look a little more even, with Google still taking the top spot (37.6 percent of viewers) and Fox Interactive (NYSE: NWS) in second (19.9 percent). Time Warner (NYSE: TWX) and Yahoo trail FIM closely in this measure. To be sure, there are going to be disputes about the exact numbers, since Comscore uses a constant sample of 2 million users, but the trend of more video viewing looks solid. And it isn’t hard to buy the fact that YouTube is still dominant. Perhaps there’s some debate about who is #2. Release.