We covered Mojiti in a roundup of video annotation services in December. At the time, the company was self-funded and had eight employees, all based in Beijing, though it was incorporated in the United States.
The sourcing of the TechCrunch story isn’t incredibly convincing — something about an overheard conversation in an airport — but the site has been right before, scooping Google’s acquisition of YouTube, for instance. We have asked both Hulu and Mojiti for comment.
Update: Hulu spokesperson Christina Lee said she declined to comment on rumors and speculation.