Film business Pathé has launched a mobile movie information service in the Netherlands. Using Pathé Mobile, cinema-goers send an SMS with “FILM” to a mobile short code to receive movie listings from their local theater. So far, so mundane. But the service also returns to handsets a Java application that allows users to browse further listings, read reviews, view trailers and stills and reserve tickets. The software is powered by Sharewire’s Mobicat application.
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