Socializr, the party planning site started by Friendster founder Jonathan Abrams, has raised $1.5 million from Rembrandt Venture Partners, according to VentureBeat. The company initially raised less than $1 million last year from a variety of investors. It’s not going to be easy for Abrams to repeat what he had going, however fleetingly, at Friendster. Socializr faces competition from established sites like Evite.com (which has accused Socializr of ripping off some design elements) and upstarts like Renkoo, not to mention Facebook, which has its own event planning functionality. The company needs to convince people that it’s worth joining yet another social networking site, and one with a limited purpose at that.
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