PowerReviews, a Milbrae, CA-based provider of social shopping tools, has raised a $15 million investment round led by Lehman Brothers Venture Partners, along with existing investors Menlo Ventures and Draper Richards. This investment follows the initial $6.25 million round early last year. PowerReviews is tackling this space from two angles, as it sells user review systems to retailers, including like Staples and Toys ‘R’ Us, while promoting its own independent portal for user reviews Buzzillions.com. The announcement comes a day after Bazaarvoice.com, another company doing vendor-oriented social shopping tools, said that it had raised $8.8 million in a second round of financing.
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